Rocketship CFO
For the woman who built something big — and is ready to make the money as solid as the vision.
You've built something real. Revenue is climbing. The team is growing. Your vision is bigger than it's ever been.
And still — there's a quiet hum of doubt underneath the success.
Not because you don't trust yourself. Because no one in your financial world is actually strategic. Your bookkeeper files things. Your accountant shows up in April. But nobody is in the trenches with you — reading the patterns in your numbers, anticipating what's coming, and helping you make the next financial move from clarity instead of adrenaline.
You don't need another person managing your money. You need someone who can hear what your money is saying — and translate it into a roadmap to generate long-term wealth.
Rocketship CFO is a high-touch strategic partnership for the woman who's done growing on gut instinct alone.
You don't need to slow down. You need someone who can keep up.
You've Proven the Model. So Why Does the Money Still Feel Unsafe?
Let's name it.
You're bringing in $500K, $750K, maybe north of a million — and you still check your bank account with a knot in your stomach.
You still make decisions based on vibes and your bank balance instead of data you actually trust.
You still carry a low-grade financial anxiety that you've learned to live with because you thought it was just part of the deal.
It's not.
Here's what's actually happening:
Your business evolved. Your financial systems didn't.
You're running a company that demands strategic financial leadership, but you're still operating with startup-level infrastructure — and the gap between where you are and what your money systems can support is creating chaos you can feel even when you can't name it.
The revenue looks great on paper. But you're not sure you're actually profitable.
You suspect money is leaking somewhere but you can't find it.
And the thought of sitting down with someone to really look at your numbers makes your chest tight — because somewhere, deep down, not knowing feels safer than knowing.
That's not a character flaw. That's a money story. And it's been running in the background a lot longer than this business has existed.
This Isn't Just About Spreadsheets. It's About the Story Your Money Is Telling.
Here's what I've learned in 25+ years as a CPA: The numbers in your business tell their own story through trends, patterns, and anomalies. I can hear your numbers speak.
And what they're usually saying isn't what you think.
They're not saying you're failing. They're not confirming that secret fear that you're a fraud. They're telling you exactly where to look, what to shift, and how to build something that sustains your speed instead of punishing you for it.
But most financial professionals will never hear that story. They'll hand you a P&L, file your returns, and tell you to "be more conservative." They'll make you feel small in a room full of numbers. They'll tell you to slow down.
I'm not that person.
I integrate financial strategy, energetics, and deep empathy to help you see your money stories — the ones you inherited, the ones you created, the ones running your decisions without your permission — so you can rewrite them. Not with affirmations. With infrastructure. With data. With a plan that matches the speed of your ambition.
What Changes When You Have a CFO Who Actually Gets You
Right now, you're the visionary AND the financial decision-maker AND the one lying awake wondering if you can make payroll next quarter. That's three jobs. You signed up for one.
When we work together:
✔️ You stop managing finances. I handle it. Your books are reviewed weekly. Your dashboard shows cash, profit, and runway in one glance. You make decisions from data, not dread.
✔️ You walk into tax season with peace, not panic. Because we've been strategizing all year — not scrambling in March.
✔️ You move faster with more confidence. Strategic forecasting means you can expand, hire, and invest without that "am I about to blow this up?" feeling in your gut.
✔️ You finally have someone thinking WITH you. Not just about what happened last quarter — but about what's coming. Where the patterns are pointing. What your numbers are trying to tell you before the data fully proves it.
✔️ Your money shame starts to dissolve. Not because I give you a pep talk, but because when you can actually SEE your financial reality — clearly, without judgment — the shame has nowhere left to hide.
Inside Rocketship CFO
This isn't a monthly check-in where I review your numbers and send you a report you don't read. This is a high-touch strategic partnership. I become your financial command center.
🚀 90-Minute VIP Baseline Strategy Session We set the goals, identify the gaps, and build your financial roadmap. This is where I learn your business, your vision, and the money stories that have been driving decisions you didn't realize you were making.
🚀 Weekly Books Review I review your numbers every single week so you never have to wonder where you stand.
🚀 Real-Time CFO Dashboard Cash burn, reserves, profit, runway — one glance. No more logging into three platforms and trying to piece together your own financial picture.
🚀 Weekly 30-Minute Check-ins + Monthly Deep Dive Strategy Sessions Your weekly check-ins keep momentum. Your monthly deep dives are where we do the strategic thinking that changes trajectories — pricing, profitability, hiring decisions, expansion planning.
🚀 Cash Flow Forecasting & Scenario Planning So you never "hope" it's enough again. We model the moves before you make them.
🚀 Asynchronous Email Support When a financial question hits you at 2pm on a Tuesday, you don't have to wait until our next call.
🚀 Human Design Success Codex Session This is the piece no other CFO offers. We look at how you're energetically designed to create and hold wealth — your inner authority, your decision-making strategy, your unique code for financial expansion. This isn't woo layered on top of strategy. This is strategy informed by who you actually are.
INVESTMENT
$4,000/month | 6-month minimum commitment
This is not a bookkeeping service. This is strategic financial leadership for a business that's ready to scale with precision.
(Bookkeeping and tax preparation available as add-ons.)
Only 4 spots available. This level of depth requires my full attention — and I protect my capacity fiercely so I can show up fully for the women I work with.
This Is For You If…
🔥 You run a business doing $500K+ and you know you're just getting started.
🔥 You've built something real — team, traction, a big mission — and you're ready to scale with sovereignty, not survival mode.
🔥 You want a strategic thought partner, not a babysitter. Someone who sees your speed as brilliance, not recklessness.
🔥 You're done normalizing financial anxiety as the cost of ambition. You want peace in your numbers.
🔥 You're open to the idea that your relationship with money runs deeper than a spreadsheet — and you're ready to look at what's underneath.
🔥 You crave depth. You want to be truly SEEN in your finances, not just processed.
This Is Not For You If...
🚫 You're pre-revenue or under $500K — you're not at the stage where fractional CFO support makes financial sense yet. (Check out my workshops and DIY resources instead — they're built for exactly where you are.)
🚫 You're not ready to let someone else into your financial world. This only works with trust and transparency.
🚫 You want someone to make your decisions for you. I'll give you the clarity and the data. The CEO seat is still yours.
WHAT CLIENTS ARE SAYING:
"Diane helped me feel seen and safe. No shame. No overwhelm. Just clarity."
"She caught a tax entity issue that saved me over $16K. That paid for the entire engagement."
"She explained my numbers in a way no one ever has. Now I get it. And I make decisions with peace."
Frequently Asked Questions:
What kind of businesses do you work with? Service-based and product-based businesses doing $500K–$2M+ annually. My clients are women who are ambitious, self-aware, and building something meaningful.
Do I need a bookkeeper already? It helps, but it's not required. My team can handle bookkeeping as an add-on.
Can I reach you between calls? Yes — email support is included. Weekly calls keep everything flowing, and you can reach me asynchronously when something comes up.
What if I just need occasional advice? Rocketship CFO is for CEOs who want an ongoing strategic partnership. If you need one-time support, my Clarity Sessions ($199/hour) might be a better fit.
Do you handle tax preparation? My office can prepare your returns as an add-on, but my primary role as your CFO is to maximize profit and build financial infrastructure — not minimize your tax bill in isolation. Those are different jobs, and I keep them separate intentionally so your strategy never gets hijacked by short-term tax moves.
What if I feel embarrassed that I've let this slide? This space is shame-free. You are not behind. You've built something remarkable — and now you're ready to build the financial foundation it deserves. That's not embarrassing. That's leadership.
What's the Human Design / Success Codex component? Your Success Codex reveals how you're uniquely designed to create wealth — your decision-making authority, your energetic strategy, your personal code for financial expansion. This isn't a gimmick bolted onto traditional finance. It's the integration of 25+ years of CPA expertise with a deep understanding of how YOUR specific wiring impacts every financial decision you make. No other CFO offers this.
You're Not Too Much. Your Support Just Hasn't Caught Up.
You've been told to slow down. To be more careful. To pump the brakes.
But your genius lives in your speed. In your decisiveness. In your ability to see what's coming before the data proves it.
You don't need to shrink. You need financial infrastructure that matches your momentum.
You don't need another mindset shift. You need someone who can read your numbers like a story and hand you the plan.
You don't need to carry the money shame anymore. It's ancestral. It's not yours. And it's not serving you.
This is your moment to build something that lasts — with clarity, power, and peace in your numbers.
Apply now. Your future self already knows this is the move.
Hi! I’m Diane.
Diane L. Downs, CPA, PC | 25+ years public accounting experience CPA. Strategist. Success Codex Specialist. The CFO who hears your numbers speak.